Our Audience

SoNerdly’s visitors are some of the most sought after on the web. They’re affluent, in-market, and ready to transac. We offer a user-friendly environment for consumers to compare rates and interact with our advertising partners. Our trusted, well known name and our objectivity are important to consumers who are on the verge of making important financial decisions.

Rate Table Advertising

SoNerdly’s rate tables are amongst the most efficient ways to connect directly with in-market consumers. Whether you advertise on our cost-per-lead, cost-per-click or cost-per-call structures, our Smart Pricing algorithm ensures that your marketing dollars drive a successful campaign. The data you share with us helps us optimize our advertisers’ performance by allowing us to quickly pivot and make adjustments as soon as trends become apparent.

How it works

SoNerdly users are qualified, ready to transact consumers who are interested in YOUR financial products. Our Mortgage advertisers only pay for leads after a consumer works their way through our funnel and chooses to provide their contact information. Investments, auto and home equity advertisers are only charged if a consumer clicks on your company’s hyperlink. If they don’t click, you don’t pay! This means you only pay for qualified, engaged consumers who want to learn more about your offering.

Why advertise with us?

Qualified consumers

There is no better quality lead than consumers who are in the process of rate shopping.


Reach the right consumers, in the right markets. SoNerdly covers multiple markets in all 50 states.


With a hyperlink on SoNerdly’s tables, millions of in-market consumers will have direct and immediate access to you.